Vincci Hotels called us again this year to design their stand at FITUR 2026, and although it seemed like “just another stand,” it soon became clear that it was going to be something else entirely. Visitors saw the usual: a waiter serving, a chef cooking, each team member at their post… until something changed. A piano began to play, a staircase set the rhythm, a melody emerged from behind the bar, and before you knew it, you were no longer just passing by: you were inside the show. Because this was no longer a stand, it was a stage. It was music. It was LA VINCCI BAND.
Under the title “What You Don’t See,” the space became a symbolic journey through the hidden soul of hospitality: the one that isn’t always perceived, but makes all the difference. Through artistic installations, emotional touches, and details that speak volumes without saying a word, Vincci Hotels paid tribute to the teams that make the extraordinary possible every single day.
The result was recognized with the Best Company Stand Award at FITUR 2026, highlighted for “elegantly showcasing the inner workings of a hotel,” its meticulous design, its brand consistency, and its ability to both inspire and entertain while conveying a profound message in a visually striking way. In the words of the jury: “The Vincci brand stays with people. A tribute to the excellence found in the smallest details. A beautifully executed concept that celebrates those who go unseen but make everything possible.”
We are very happy and proud to have been part of this experience. Congratulations to the entire team!
