Carrefour hired Yllana for the holding of its corporate event ‘A Chef for Christmas’ held in December 2019 and organised by Megamedia, a Mediaset agency.

The hypermarket brand thanked its customers for their loyalty with an extremely special family event. Yllana was in charge of entertainment, with an ad hoc version of its show Chefs. The show delighted the audience in the auditorium of the Madrid Fun Fair and transmitted the brand’s values to them through humour.

With this action, Carrefour brought the year to an end in which it centred its corporate actions on raising its customers’ awareness of the importance of having good dietary habits. And the best way of doing it is through humour.

The loyalty creating event had a great reception, bringing together nearly 1000 viewers. It also had enormous visibility on social media, with over 11 million impacts, thanks to the organic posts of guests and influencers, who thus became brand opinion leaders.