The Seagram’s New York Hotel at The Corner Hotel

The core essence of New York in Barcelona

Seagram’s Gin asked Yllana again to work on the opening of The Seagram’s New York Hotel at The Corner Hotel.

After the success in Madrid with the Seagram’s NY Hotel at Only You, this was the time of Barcelona. From 1st November to 16th December 2017 the hotel The Corner will represent the core essence of New York in the Catalan capital.

During one and a half months it will be possible to enjoy the New Yorker life through experiences and contents brought by Seagram’s Gin from the very same streets of New York. A prestigious cocktail bar, a barber shop, a specialized restaurant according to the most iconic and traditional gastronomy of the Big Apple and jazz artists playing every night in the popular stage of the Blue Note. Basically, a program able to take a piece of New York’s heart to let it free in the streets of Barcelona.

The opening of the project was celebrated on October 31st at the Masquerade Party where there were the representative of ‘Sunday in Brooklyn’, ‘Caffè Dante’ and ‘The NY Shaving Company’.

Yllana took over the direction and the coordination of the big opening show of The Seagram’s New York Hotel at The Corner Hotel. This time we could ask for the Primital Bros’ help who a special paid tribute to the world capital with a wonderful version of The Phantom of the Opera. Felipe Forastiere also sang a song of this work. We also had the possibility to count with the choreography of Percussion Dance by Ana Eva Cruellas that used other musicals like Singing in the rain. There also were a Trick or Treat section that turned the hotel into an Halloween cemetery to fully complete the New York atmosphere.

Last but not least at the party took part Quim Gutiérrez, Johann Wald and Roberto Etxebarría, among others.

This is how we gave life to The Seagram’s New York Hotel at The Corner. A project that for one and a half months will be hosting in an % authentic hotel the real soul and atmosphere of the skyscrapers’ city.

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