The New York Show

Madrid was turned in New York during one month

Yllana and Seagram’s Gin have gone a step forward in brand building with corporate events like the Seagram’s New York Hotel Madrid 2019.

Madrid was turned in New York during one month.

From March 22nd to April 14th you could get the flair of the Big Apple at the Gran Hotel Inglés in Madrid.

The audience that had the chance to take advantage of this amazing authentic experience literally travelled to New York. This journey goes through the most popular neighborhoods of the City that never sleeps thanks to a special venue designed ad hoc for The New York Show – original idea by Yllana just for Seagram’s.

Direction, script and production by Yllana. Juan F. Ramos and David Ottone directed the show while Ramón Sáez did the production with the collaboration of the Agency Mr. Goldwin.

At the Seagram’s New York Hotel you could also enjoy great drinks by Death&Co and the legendary cupcakes of the very same Magnolia Bakery (the most favorite by Sex in New York).

“Once again, Seagram’s New York Hotel brings to the Spanish capital what’s on right now in the Big Apple”. El Pais

“Seagram’s NY Hotel brings to Madrid the best of New York”. Viajar / El Periódico

“The most daring New York comes to Madrid to host the most unconventional experiences of the Big Apple”. Local newspapers