The Mini Show

A corporate event with a show-format
The authorized Mini dealers’ network met up on February 7th 2015 to celebrate the best dealers awards. The Compac theatre opened doors to The Mini Show, a “Gran Via” musical show producedby the agency Katapult.

The awards started with the noise of car motors and with one Mini descending from the very top of the theatre to the stage.

MC was Fernando Gil and the show casted artists like Tricicle who branded some of their sketches for Mini, the illusionist Anthony Blake and the band “Escuela del Calor”. There were 200 people in the stalls that for this special occasion was looking completely different: seats had been dismantled to host tables and chairs for the dinner.

Yllana wrote the gala script as if it was a real musical where different prices were linked to different sketches and accompanied by a live chorus.

The theatre properly suit up for a big premiere: photo call, red carpet and impressive posters lighted up by headlamps of a real Mini.