Mahou. Juntos 125 años más
In 2015, Mahou San Miguel celebrated its 125 years of history with the help of theatre company Yllana, and they created together “Juntos 125 Años Más” (“Another 125 Years Together”).
The roadshow has been an original journey through the history of Mahou San Miguel, running as long as it takes a viewer to drink a beer. The stage was a spectacular setup of six interlinked tents which are located in iconic places in each city. So it led spectators to explore different ways of understanding theatre. It has been an extraordinary journey enjoyed by 20,000 people up and down Spain.
Among the many surprises encountered by the audience in “Juntos 125 Años Más” there was a sensory laboratory led by a German master brewer named Conrado, a futuristic dance, a cappella songs, and two astronauts who took us on beer-delivery break in the year 2140. All of this is spiced up with creativity, surprises, music and humour, which are Mahou San Miguel‘s main ingredients in the past, present, and future.
The cities visited by “Juntos 125 Años Más” are especially connected to Mahou San Miguel because they have stood out as important locations in the company’s history: Alovera, Burgos, Lleida, Granada, Málaga, Córdoba and Madrid.