HBO celebrated in December 2016 the launching of its Spanish platform.Sarah Jessica Parker (Sex in New York), Jeffrey Wright (The hunger games) and Liam Cunningham (sir Davos in Game of Thrones, actual brand image of the network) took part in the opening, whom are very close to the channel.The opening gala took place in the Florida Retiro Park of Madrid and Yllana collaborated in the production of the event.