Carrefour

Carrefour has worked with Yllana for the celebration of its corporate event “Un Chef por Navidad” (A Chef for Christimas)
Carrefour has worked with Yllana for the celebration of its corporate event “Un Chef por Navidad” (A Chef for Christimas), which was held in December 2019 and was organised by Megamedia, a Mediaset agency.

The hypermarket brand thanked the loyalty of its customers with a very special family event.  Yllana took charge of the fun side with a special version of its show “Chefs”.  The audience gathered in the auditorium at the Parque de Atracciones de Madrid (Madrid Amusement Park) and greatly enjoyed the show, which conveyed the values of the brand through humor.

Through this action, Carrefour closed a year in which it has focused its corporate actions on raising customer awareness about the importance of maintaining good eating habits.  What better way to do it than through humor?

The loyalty event was a huge success, bringing together almost 1,000 spectators.  It also gained great visibility on social media, with a reach of over 11 million, thanks to organic posts made by guests and influencers who became prescribers of the brand.